Cooperative Advertising Programs by Industrial Success

An established developer of customizable Unix-based business accounting applications wanted to increase pull through the VAR channel. We created a series of self-implementing cooperative advertising campaigns that was so cost-effective that the resellers were happy to pay for them—year after year. The campaign was so successful that it became a cornerstone of our client’s own effort to recruit new VARs into its worldwide network. During this process we also gained direct working experience in more than 50 different industries and markets.



	Working with software application developers and value-added resellers, Industrial Success has created highly successful cooperative advertising campaigns and programs.




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		An established developer of customizable Unix-based business accounting applications wanted to increase pull through the VAR channel. We created a series of self-implementing cooperative advertising campaigns that was so cost-effective that the resellers were happy to pay for them—year after year. The campaign was so successful that it became a cornerstone of our client’s own effort to recruit new VARs into its worldwide network. During this process we also gained direct working experience in more than 50 different industries and markets.